After having a talk from the BBFC I was entruiged to find out more about what they do. While i was searching through the website i came across this interesting statement that "78% of parents value age ratings for online music videos."As i had previsouly done a post about this i thought i could back up my thoughts using this informaition below, therfore displaying the big companies in the industry are taking notice of this. "Parents would like to calibrate parental controls to filter out inappropriate music video content for their children and we look forward to working with the Digital Service Providers to incorporate these findings into the way age ratings and BBFCinsight is presented on their platforms. Non-UK label artists wanting to submit music videos for an age rating and further digital service providers wishing to display them are also welcome to help broaden the coverage of age ratings for online music video content in the UK."
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