Target Audience - Pop, Rock, Rap, EDM/ House

Pop

Katy Perry - California Gurls

Pop music is a genre of increasingly popular music which originated from the Western world during the 1950s and 1960s, It's origins are derived from the rock and roll capital Memphis. Pop music became the prominent genre in the 1980's and has really lead the music front for over 30 years. There has been different variation within the genre as it moves from year to year. Michael Jackson and Madonna were the two icons of pop music and really drove through the theme to the 'tweenie' audience. Their upbeat music appealed to the teen audiences, especially female, as these celebrities became Idols instantly. Typically Music videos in this genre include a lot of bright colours and stereotypically contain a conceit of love throughout the video.

Slash - Guns & Roses

Rock

Rock music is a genre of popular music that originated as "rock and roll" in the United States in the 1950s, and developed into a range of different styles in the 1960s and later, particularly in the United Kingdom and the United States. It has its roots in 1940s' and 1950s' rock and roll, itself heavily influenced by blues, rhythm and blues and country music. The target audience for heavy metal music mostly concerns males as it is associated with aggression, moreover its suited to an older audience in their forties and fifties who grew up during the prime of the "big four" of thrash metal: Metallica, Anthrax, Slayer and Megadeth. The Beatles were the first group to really take hold of the rock and roll genre causing international chaos with their popularity known as “Beatlemania”. This type of rock is not the stereotype that springs to mind today, we picture heavy metal bands with face-paint and long dark hair. This was typical in music videos from bands such as “Kiss” and “Twisted Sister.” Typically rock music is associated with having legitimate music talent as musicians tend to perform live rathe than edit their music in a studio, therfore giving Rock an authenticity. This is opposed to the electric editing of pop and EDM music which has taken over the music scene of the 21st Century.

Rap

The target audience for rap or "hip-hop" music used to be predominantly male, as in the nineties when the movement began, most of the artists were male, such as Tupac Shakur and Snoop Dogg. Back then the audience was predominantly african americans as well, as a lot of the artists were and the music reflected the struggles and injustices of the black community so it was something they played on in their rap. However in recent times artists as Nicki Minaj, Lil' Kim and Iggy Azalea, the genre is expanding encapsulating the female audiences. As rap was seen predominantly as ‘black’  music it was a great shock that white artists like Eminem and the Beastie Boys managed to merge into the the market and in Eminem's case, outsell most of the original rappers. It gained its popularity as it was advertised as protest music, or music for the rebels, therfore this particularly appealed to the teenage juvenile society. The conventions of rap are very vain and loud as rappers tend to  be drowned in gold as either: teeth, necklaces, rings, belts or bracelets signifying their uprising in society.  Moreover there is a considerable amount of expletive language and derogatory terms. 

EDM/ House

Electronic dance music is music club music, or simply dance is a broad range of percussive electronic music genres produced largely for nightclubs and festivals. Produced for playback by disc jockeys, such as Martin Garix, Avicci and Calvin Harris EDM is generally used in the context of a live mix, where a DJ creates a seamless selection of tracks by segueing from one recording to the next. The music videos for this genre tends to contain visions of nightclubs with fast switching scenes, or maybe a continues sequence of events from a night out.