Evaluation of Audience Feedback

     Audience feedback is essential in order to find out how successful my production was as well as gaining information about how to improve my production. Audience feedback allows an interaction between the producer and the audience therefore breaking the fourth wall. This interactivity was very positive as it allowed me to take a step back and see how to improve my music video through the unbiased eyes of others. There is not just a single benefit to this process, rather numerous benefits of audience responses such as: an Increase knowledge retention, Improve attentiveness, Track individual response, Confirm audience understanding of key points and narratives.

Matthew Horton Talking About Our Music Video

      I was able to gain audience feedback in a variety of ways. Predominantly I showed my music video to a range of different people in my school. I asked a group of people in my form group, ageing between seventeen and eighteen, of which most enjoy pop music and they responded with the following feedback, “good use of locations…loving the saturated effect…excellent use of angles…but change the font at the end of the song.” Obviously this feedback is very positive, therefore reassuring myself that I have produced a good music video. There was one criticism, however, as the asked me to change the font at the end of the song. In reflection, I can understand why this has been highlighted, this required the least concentration and attention, therefore it has become obvious that I neglected this small feature in my production. I can see now that the font which is used is very dull and stale, two words which do not fit the genre stereotypes of my music video. I will take this into account and quickly eradicate this oversight. Without the audience feedback I would have kept the boring font, however, this exercise has given me and opportunity to take others opinions into consideration, and I agree with what was suggested. As another means of gaining valuable audience feedback I filmed two classmates immediately after they had watched our music video, to gain the instant first opinion. This didn’t give them much time to think about their answer therefore, it would be a very basic yet concise answer singling out the main points which stood out for better or worse.

Michael Smith Talking About Our Music Video

     Another way I gained information about my product was by uploading my Music video up on YouTube, an Internet site where four billion people, according to stats taken in February 2016, worldwide view videos every day. I then waited a week and checked my YouTube video page discovering that 150 people had viewed my music video. To get more information in dept i clicked on “insight” on the YouTube page and this is what I found out: people tend to loose attention after 1:31 minutes which could suggest there is a necessity for engaging content around this are within the video.

     I believe that there are many benefits of asking individuals as I received a concise and straight to the point answer. However, the group identified weak points within my music video and offered a solution which was far more advantageous. We chose to film my classmates as this enabled us to conform to our target audience of teenagers. After receiving the feedback I have learnt that our target audience is very pleased with the music video as it adheres to most of the pop stereotypes. Furthermore I have had much praise about the editing and flow of the music video,” even being acknowledged as “like a real music video.” The feedback which i have studied is very pleasing and promising emphasising that our music video is more than acceptable to be categorised in the Pop genre.

How effective is the combination of your main product and ancillary texts?

How effective is the combination of your main product and ancillary texts? from Patrick Brennan

Does your media product use, develop or challenge forms and conventions of real media products?

How did you use media technologies in the construction and research, planning and evaluation stages?

Mathew Horton: Quick Fire Review of The Omega's Music Video

As you can see Matt is pleased with the music video. He did have a minor criticism which involves the lip syncing, however we believe as a group it is synced to the best of our ability, but we will take Matt's points on board and give the music video a second look.

Michael Smith: Quick Fire Review of The Omega's Music Video

Music Video Feedback from Class Members

This is more audience feedback from our media group and again it is visible that they like our video! "Don't get Paddy & Ben's input" in the video is understandable as it is slightly confusing, however we were trying to produce a meta-narrative which include Luke, Ben and myself signing separately from the narrative.

Music Video Feedback from Class Members

As  you can see the feedback given here is very positive with a few minor problems, which can be resurrected easily. I am glad we did this activity as it allowed our group to understand points that we possibly wouldn't be able to see ourselves.

Music Video Feedback from Class Members

Feedback from a media group within

Production: "Shine" by The Omega (Patrick Brennan, Luke Jamison, Liam Edwards and Ben Sherlock)

Audience

      Our music video engages with my target audience in several ways. Firstly, my research suggested that music videos from the pop genre were best received on YouTube especially on the ‘Vevo’ subscription page. Evidence for this can be found in the enthusiasm for new artists such as Zara Larson who has recently built her career through the use of YouTube, where she was discovered. The pop market is extremely large and the most explored by artists therefore it is essential to tap directly into this market.

My video features teenage male singers and actors, engaging with the essential ‘tweenie’ market which we aimed our video towards, this is essential; as teenage girls especially will be the main source of audience as they would purchase our merchandise and tour tickets. When we showed our music video to a sample group aging between 13-16 year old girls they were quick to pick their favourite band member exemplifying gratification theory as the girls maybe imagining which boys they could go out with, this is a major factor in the success of bands such as One Direction, The Wanted and 5 Seconds Of Summer.

The music video also needs to engage with our male audience. Luke is shown driving around in his car, an aspiration and cliché of young “boy racers” Ien Ane talks about treating audience members as individuals and we hope the individual clothing choice and appearance would encourage young men to see the band members as unique and different which they could identify themselves with. Moreover our narrative displays a harsh breakup, which many young teenage girls may go through, however our band are sympathetic to Luke, the group semiotic is of a group of friends helping Luke to overcome the mental health implications of losing someone you love, therefore our male audience may be able to sympathise with this.

Our music video and music genre choice is specifically aimed at youths as our upbeat song “Shine” can be played in clubs which are predominantly filled by younger people therefore further engaging with our target audience. Our audience may also enjoy our music video simply due to the social interaction motive, explained by Dennis McQuad. He suggests that friends of the production team will watch the music video to be socially interactive. Moreover our music video is engaging for an audience therefore it adheres to the entertainment motive where an unexpected audience may choose to watch our music video for enjoyment.

Ancillary Task: Magazine Advert

Ancillary Task: Tile

The page consists of all our band members, i thought this would be a useful slide as it displays all of us together as a group representing the unity between us. Despite Liam cheating with Alice, Ben and I represent our groups close bond helping Luke get back on his feet. Furthermore this tile will include a free poster of the same art work included in the DigiPak as a sign of appreciation for our fans for buying our first album.

Ancillary Task: CD Tile

This tile will be where the CD is placed within the DigiPak, I chose to keep this tile simple, therefore not reducing anything from the CD or taking the importance from it.

Ancillary Task: Meet The Band Tile

This slide is the "Meet the Band" section, just in case our fans didn't know what we looked like I chose to include selfies of us, putting them at the bottom of the slide, keeping the attention on Liam and Luke, our two main band members, by changing their colouring to yellow, drawing in the attention of our audience.

Ancillary Task: The OMEGA Tile

This is my title slide, it is obvious that Luke, our protagonist and lead band member is our key figure, cartoonized to only display his basic features as the album is about returning to reality after being in a troubled relationship.The Neon flower of life representing life as a journey which is never ending, hence it isn't a circle; jiggered edges representing the semiotics of difficulties and changes within life. The Neon colours which were used, juxtaposes the idea of reality adhering to conventions of dreams and mystery two ideas confused during a troubled relationship.

Ancillary Task: Track List Tile

This is the Track list, as you can see, I have ordered in size the importance of each song; "Shine" being the largest therefore they will attain more attention for our audience who may look for our songs along the isle. The same background has been used as well as the font which is edgy and bold representing Luke's bold choice to leave and break off his relationship, giving him a sense of relief, yet the bold writing is slightly 'in your face' representing Luke's anger at Alice's betrayal.

Ancillary Task: Lyrics Tile

This is the lyrics page, as you can see Luke is again a main feature on the slide, however I have included the whole song on the slide so that our audience can sing along with our hit song "Shine" whilst they play it on CD. The background is slightly different here as I have included a scene of tranquillity, a photo taken by myself on the River Thames in London. I chose to include this as it is harmonious with the semiotics of water and peace which we used in our music video.