Audience

      Our music video engages with my target audience in several ways. Firstly, my research suggested that music videos from the pop genre were best received on YouTube especially on the ‘Vevo’ subscription page. Evidence for this can be found in the enthusiasm for new artists such as Zara Larson who has recently built her career through the use of YouTube, where she was discovered. The pop market is extremely large and the most explored by artists therefore it is essential to tap directly into this market.

My video features teenage male singers and actors, engaging with the essential ‘tweenie’ market which we aimed our video towards, this is essential; as teenage girls especially will be the main source of audience as they would purchase our merchandise and tour tickets. When we showed our music video to a sample group aging between 13-16 year old girls they were quick to pick their favourite band member exemplifying gratification theory as the girls maybe imagining which boys they could go out with, this is a major factor in the success of bands such as One Direction, The Wanted and 5 Seconds Of Summer.

The music video also needs to engage with our male audience. Luke is shown driving around in his car, an aspiration and cliché of young “boy racers” Ien Ane talks about treating audience members as individuals and we hope the individual clothing choice and appearance would encourage young men to see the band members as unique and different which they could identify themselves with. Moreover our narrative displays a harsh breakup, which many young teenage girls may go through, however our band are sympathetic to Luke, the group semiotic is of a group of friends helping Luke to overcome the mental health implications of losing someone you love, therefore our male audience may be able to sympathise with this.

Our music video and music genre choice is specifically aimed at youths as our upbeat song “Shine” can be played in clubs which are predominantly filled by younger people therefore further engaging with our target audience. Our audience may also enjoy our music video simply due to the social interaction motive, explained by Dennis McQuad. He suggests that friends of the production team will watch the music video to be socially interactive. Moreover our music video is engaging for an audience therefore it adheres to the entertainment motive where an unexpected audience may choose to watch our music video for enjoyment.