My chosen genre was pop / Indie Pop. As I researched these genres and in viewing videos from Lana Del Ray and Florence and The Machine it was immediately obvious that the genre had a exclusive dress code. The dress code can’t be defined as fashionable as the whole concept of being individual is subverting ideas of trends and mainstream ideas that are seasonal. Being indie appears to express the idea of appreciating what is or was good; it is timeless. Because of that, indie people generally appreciate vintage items and ageless pieces. This is obvious in “Summertime Sadness” and “High by The Beach” by Lana Del Ray and “Shake it off” and “Dog Days are Over” by Florence and the Machine as their clothing adheres to an almost bohemian theme diversified by the inclusion of vintage wear. Typically the Indie Pop artists and followers attempt to distance themselves from conglomerate brands such as Top Shop, Nike etc as they pride themselves on being individual, therefore, buying clothing from boutiques. My chosen genre was also Pop, a very mainstream idea, gaining its name as it refers to “popular” music. Typically the Pop genre uses branded lavish clothing and “Hollywood” ideas such as saturating and colourising it’s music videos vivaciously trying to grab and attain the viewers attention. In reference to clothing Pop music stereotypically display males, well dressed in branded styled clothing and females in short tight clothing’s displaying their features, in many ways pop music sexualizes its music videos.
We considered this for our video and attempted to adhere to the stereotypes of the genre, on choosing the outfits for each band member we rigorously looked through our combined wardrobes choosing unbranded, unique clothing, for example, the jacket I wear in the film is from a boutique for Cadiz in Spain! The unbranded clothing wasn’t a problem, however our music video also adheres to the pop genre therefore we had to incorporate stereotypes of this genre also, therefore we decided to created a combination of Indie and mainstream clothing to create an element in our music video that represented both genres. We subtly introduced pop culture into our clothing as Luke our protagonist wore shoes from Top Man whilst I wore Vans, these are two stereotypical popular brands and subtly incorporating them into our music video gave us the right fusion of the two genres. Moreover our antagonist wore uniform, a clothing closely associated with standard, repetitive and typical ideas juxtaposing the clothing of our antagonist, therefore visually portraying contrast in styles of the Pop and Indie genre. This is an example of Levi-Strauss binary opposition- unique vs. mainstream.
Pop and Indie Pop bands are usually shown playing their own instruments. Coldplay in “Hymn for the Weekend” often play their instruments in the middle of the on-going narrative therefore creative a meta-narrative and using their own music playing as a sub plot s making their own music playing a sub plot. We didn't use this idea in the final cut of the music video however we planned to cut shots from live music interspersed with the narrative that made up our main plot line. Instead we chose to use a narrative which incorporated a sub plot, of our singers, which took place in locations visited in the video (maintaining the continuity), this occurs in the pop song by Rhianna “Love The Way You Lie,” This proved opportune as the continuity of the narrative was undisturbed. Despite the clear grand narrative, Jean-François Lyotard would approve of our work as the separation of singing and the main narrative provides our music video with a meta-narrative an idea which Jean-François Lyotard was keen to introduce. We chose to do this as our plot would be too complex if we were to include singing within the narrative, therefore the separate singing offered viewers a break in action to contemplate what has happened.
Indie Pop artists are usually male and in there twenties therefore music video narratives tend to explore love and fulfilment from a different point of view form that of the rose tinted clichés in Pop music. The 1975 begin their song “Girls” with a speech from their lead singer “were not a pop band and this video feels very poppy and that’s not really what were all about.” This displays that Indie Pop is a totally different genre to Pop and artists seem desperate to distance themselves from the “cheesy” stereotypes of Pop music. Instead of displaying sweet teens on their first date, they include women playing instruments dressed in lingerie a sexualisation which wouldn't be suitable for the target audience of a Pop genre, however as the 1975 are a individual group they can choose what they want to do and their audience, who a like minded will respect the unique ideas they display. We couldn't replicate this as our product had to be Catholic friendly therefore we played on stereotypes of a Pop boy-band, however instead of replicating the typical two band members fight over a girl we added a refreshing twist to this, introducing the idea that our female antagonist cheated on our lead member with and other member; an individual idea which is ambiguous and unstereotypical of a Pop genre yet unique such as a Indie Pop genre. Our Artist was, however, alone singing identified by Saussure as a semiotic linked to self-reflection and the idea of music acting as a problem solver. We felt this also suggested gratification theory as viewers may put themselves in the shoes of the artist as they may have experienced a break up or being cheated on therefore, allowing the audience to relate to our product. We used this device to show the protagonists personal struggle to overcome his anger, jealousy and frustration prevailing as a single independent male.
The editing was a huge part in our production, in most music videos it is a general rule that shot changes should be in time with the beat (typically the drums) This occurs in Bastilles “Pompeii” we chose to include this in our production as it adheres to the conventions of both the pop and Indie Pop genre, moreover it allowed our narrative to develop naturally as the picture and music converged fluently allowing us to produce a coherent music video.
We considered this for our video and attempted to adhere to the stereotypes of the genre, on choosing the outfits for each band member we rigorously looked through our combined wardrobes choosing unbranded, unique clothing, for example, the jacket I wear in the film is from a boutique for Cadiz in Spain! The unbranded clothing wasn’t a problem, however our music video also adheres to the pop genre therefore we had to incorporate stereotypes of this genre also, therefore we decided to created a combination of Indie and mainstream clothing to create an element in our music video that represented both genres. We subtly introduced pop culture into our clothing as Luke our protagonist wore shoes from Top Man whilst I wore Vans, these are two stereotypical popular brands and subtly incorporating them into our music video gave us the right fusion of the two genres. Moreover our antagonist wore uniform, a clothing closely associated with standard, repetitive and typical ideas juxtaposing the clothing of our antagonist, therefore visually portraying contrast in styles of the Pop and Indie genre. This is an example of Levi-Strauss binary opposition- unique vs. mainstream.
Pop and Indie Pop bands are usually shown playing their own instruments. Coldplay in “Hymn for the Weekend” often play their instruments in the middle of the on-going narrative therefore creative a meta-narrative and using their own music playing as a sub plot s making their own music playing a sub plot. We didn't use this idea in the final cut of the music video however we planned to cut shots from live music interspersed with the narrative that made up our main plot line. Instead we chose to use a narrative which incorporated a sub plot, of our singers, which took place in locations visited in the video (maintaining the continuity), this occurs in the pop song by Rhianna “Love The Way You Lie,” This proved opportune as the continuity of the narrative was undisturbed. Despite the clear grand narrative, Jean-François Lyotard would approve of our work as the separation of singing and the main narrative provides our music video with a meta-narrative an idea which Jean-François Lyotard was keen to introduce. We chose to do this as our plot would be too complex if we were to include singing within the narrative, therefore the separate singing offered viewers a break in action to contemplate what has happened.
Indie Pop artists are usually male and in there twenties therefore music video narratives tend to explore love and fulfilment from a different point of view form that of the rose tinted clichés in Pop music. The 1975 begin their song “Girls” with a speech from their lead singer “were not a pop band and this video feels very poppy and that’s not really what were all about.” This displays that Indie Pop is a totally different genre to Pop and artists seem desperate to distance themselves from the “cheesy” stereotypes of Pop music. Instead of displaying sweet teens on their first date, they include women playing instruments dressed in lingerie a sexualisation which wouldn't be suitable for the target audience of a Pop genre, however as the 1975 are a individual group they can choose what they want to do and their audience, who a like minded will respect the unique ideas they display. We couldn't replicate this as our product had to be Catholic friendly therefore we played on stereotypes of a Pop boy-band, however instead of replicating the typical two band members fight over a girl we added a refreshing twist to this, introducing the idea that our female antagonist cheated on our lead member with and other member; an individual idea which is ambiguous and unstereotypical of a Pop genre yet unique such as a Indie Pop genre. Our Artist was, however, alone singing identified by Saussure as a semiotic linked to self-reflection and the idea of music acting as a problem solver. We felt this also suggested gratification theory as viewers may put themselves in the shoes of the artist as they may have experienced a break up or being cheated on therefore, allowing the audience to relate to our product. We used this device to show the protagonists personal struggle to overcome his anger, jealousy and frustration prevailing as a single independent male.
The editing was a huge part in our production, in most music videos it is a general rule that shot changes should be in time with the beat (typically the drums) This occurs in Bastilles “Pompeii” we chose to include this in our production as it adheres to the conventions of both the pop and Indie Pop genre, moreover it allowed our narrative to develop naturally as the picture and music converged fluently allowing us to produce a coherent music video.
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